Consumer Engagement
Continuing its rapid innovation of Near Field Communication (NFC) applications for consumer engagement via mobile, iZipline has created MediaTagz™, a system that enables instant, dynamic interaction between NFC-tagged digital signage and consumers’ mobile devices.
Imagine watching a video on a screen in a store, restaurant or airport. As the video plays, a call to action appears to tap a nearby panel – or even a restaurant’s printed menu – to learn more or buy the product. By placing your NFC-enabled mobile device near the “tap point” as the video plays, relevant content zips instantly to your smartphone. As a new video for a different product appears, tap again to receive different content on your mobile. As you stroll away from the screen, you take the content with you, beginning your consumer relationship with the brands whose products were displayed.
This dynamic mobile marketing experience is driven by iZipline’s patent-pending MediaTagz innovation, which syncs the digital media player with the MediaTagz cloud-based, mobile content platform. As the player changes videos, the MediaTagz platform changes the content that zips to the mobile device via an NFC tag. The tag is placed within reach of the consumer, such as behind a store display or in a restaurant’s printed menu.
The content you deliver can be as simple as a coupon, or as sophisticated as a social opt-in to earn a discount, or to download an app or game. The MediaTagz platform generates powerful analytics for you to track consumer engagement long after the initial connection is made. Now you can measure effectiveness of various ad campaigns and calls-to-action, and bring Internet measurability to in-store, real-world advertising activities.
The MediaTagz system is easy to integrate with existing digital signage. For businesses that are new to digital signage, iZipline’s equipment partners can help you design the right experience to achieve your goals. Because the MediaTagz platform is easy to navigate, the learning curve for brand managers is rapid, generating valuable analytics as soon as the campaign is launched.
iZipline’s MediaTagz delivers the quick, seamless mechanism to inform, engage and activate your customers.
Consumer Product Packaging
iZipline’s PackageTagz is a patent-pending technology for applying Near Field Communication (NFC) to a pouch and other packaging for consumer products. PackageTagz provides instant engagement between brands and the consumer’s mobile device for product recall, track and trace, brand protection, mobile marketing, and related analytics.
PackageTagz applies NFC as the package is produced. The NFC tag is coded and tethered to the iZipline platform to deliver data and content when the package is tapped by a consumer’s mobile device. This interaction between the tag and a consumer’s device is tracked to produce valuable analytics for the brand manager, manufacturer or regulatory agency. The PackageTagz system includes secure authentication for each tap or scan, allowing brand managers and manufacturers to virtually eliminate product counterfeiting.
>>>Click here for a PackageTagz Product Recall Demonstration
Personal Medical Information
When seconds count and information can save a life, VieTagz is there. iZipline LLC has created a prototype for the world’s first medical information bracelet to employ Near Field Communication (NFC) technology.
The VieTagz bracelet provides instant patient information to first-responders in an emergency. The wearer uses iZipline’s secure software platform to manage personal health information such as name, age, blood type, known allergies, medications and special medical conditions.
With NFC technology, the first-responder merely taps the bracelet with an NFC-enabled mobile device to instantly see the patient’s information. Unlike QR codes, which require an application to be downloaded and launched for communication to occur, NFC is native for most mobile devices, including phones and tablets.
Automotive Sales
VehicleTagz is NFC innovation applied to shopping for a car – the next generation in connecting auto manufacturers and dealers with their customers. Imagine browsing a new-car showroom. You tap the NFC-tagged info sheet on the car window. Instantly, a video launches to show you the driving experience, color selections, additional options, or other models.
For each action you take on your mobile, the dealer and manufacturer learn more about your product preferences. You receive useful information, and at the other end of the iZipline tether, so do the dealer and manufacturer. When you actually buy your car, the unique NFC tag goes with it – and you. Receive important warranty information or product recall notices directly from the manufacturer or dealer – straight to your mobile.