iZipline unveils MediaTagz system to synchronize digital signage and mobile content via NFC

BOSTON -January 1, 2015- iZipline™ has unveiled MediaTagz™, the first and only system to synchronize digital signage with mobile content for dynamic consumer engagement via Near Field Communication (NFC). The MediaTagz system is currently integrated into equipment provided by BrightSign, Real Digital Media and Limited Space Solutions for use in a variety of venues, such as retail, restaurant, hospitality and transportation.

“MediaTagz makes digital signage truly interactive and allows brands to enhance their mobile marketing ROI quickly and efficiently,” said Michelle Moulin, iZipline co-founder and CEO.

iZipline’s MediaTagz innovation synchronizes video and static messages shown on the digital media player with iZipline’s cloud-based, mobile content platform. MediaTagz can be integrated with virtually any digital signage system, regardless of Internet connectivity. As the media player changes videos or static advertisements, iZipline’s platform changes the brand content that is sent to the mobile device.

The connection is made by an NFC antenna hidden behind a “tap point” within reach of the consumer. The tap point may be a branded panel, counter display or other location within easy reach of the consumer. The content management platform is easy to use, allowing brand managers to launch mobile campaigns quickly and generate valuable, location-based analytics.

iZipline’s cloud-based platform manages vast deployment of NFC tags to deliver a branded experience to the consumer’s mobile device. The company is the sole provider of NFC-based mobile engagement for the pouch packaging industry and has developed solutions for vehicle sales and personal health.

About iZipline
iZipline™ is a leader in developing the “Internet of Things,” collaborating with other technology entrepreneurs around the globe to enhance the lives of people everywhere. An innovator of Near Field Communication (NFC) technology for global brands, iZipline is a pioneer in adapting NFC for instant, dynamic and long-lasting engagement with consumers via their mobile devices. Learn more at www.izipline.com.