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Technologies – iZipline


iZipline: Innovating NFC Technologies for Global Brands

iZipline leads the industry in applying NFC to digital signage and consumer products. iZipline’s proprietary NFC technology provides instant, secure engagement between brands and the consumer’s mobile device for product recall, track and trace, brand protection, mobile marketing, and related analytics. Our software platform also enables dynamic interaction between NFC-tagged digital signage and consumers’ mobile devices.

MediaTagz: Connecting digital signage to consumers’ smartphones for instant, dynamic engagement

Continuing its rapid innovation of Near Field Communication (NFC) applications for consumer engagement via mobile, iZipline has created MediaTagz™, a system that enables instant, dynamic interaction between NFC-tagged digital signage and consumers’ mobile devices.

Imagine watching a video on a screen in a store, restaurant or airport. As the video plays, a call to action appears to tap a nearby panel – or even a restaurant’s printed menu – to learn more or buy the product. By placing your NFC-enabled mobile device near the “tap point” as the video plays, relevant content zips instantly to your smartphone. As a new video for a different product appears, tap again to receive different content on your mobile. As you stroll away from the screen, you take the content with you, beginning your consumer relationship with the brands whose products were displayed.

This dynamic mobile marketing experience is driven by iZipline’s patent-pending MediaTagz innovation, which syncs the digital media player with the MediaTagz cloud-based, mobile content platform. As the player changes videos, the MediaTagz platform changes the content that zips to the mobile device via an NFC tag. The tag is placed within reach of the consumer, such as behind a store display or in a restaurant’s printed menu.

The content you deliver can be as simple as a coupon, or as sophisticated as a social opt-in to earn a discount, or to download an app or game. The MediaTagz platform generates powerful analytics for you to track consumer engagement long after the initial connection is made. Now you can measure effectiveness of various ad campaigns and calls-to-action, and bring Internet measurability to in-store, real-world advertising activities.

The MediaTagz system is easy to integrate with existing digital signage. For businesses that are new to digital signage, iZipline’s equipment partners can help you design the right experience to achieve your goals. Because the MediaTagz platform is easy to navigate, the learning curve for brand managers is rapid, generating valuable analytics as soon as the campaign is launched.

iZipline’s MediaTagz delivers the quick, seamless mechanism to inform, engage and activate your customers.

PackageTagz: Patent-Pending NFC Technology for Tagging Consumer Products

iZipline’s PackageTagz is a patent-pending technology for applying Near Field Communication (NFC) to a pouch and other packaging for consumer products. PackageTagz provides instant engagement between brands and the consumer’s mobile device for product recall, track and trace, brand protection, mobile marketing, and related analytics.

iZipline’s integrated solutions let brand managers tag products during production and/or packaging, then instantly deliver relevant and timely product content to consumers via their NFC-enabled mobile device at the point of sale or use. Content may include promotional and instructional product videos, redeemable coupons, product safety alerts, product authentication, track and trace, and product recall information.

The PackageTagz system includes secure authentication for each tap or scan, allowing brand managers and manufacturers to virtually eliminate product counterfeiting.

iZipline`s Platform: Brand Management, Product Tracking and Consumer Interaction with Powerful Analytics

The iZipline cloud-based platform is a strong and secure brand delivery system. The robust reporting and analytics provide consumer tap/scan information at the click of a mouse. Brand managers and marketing professionals gain real-time information on brand/marketing acceptance. Message delivery is multilingual, social media rich and consumer incentive enabled. And it’s all measured by the iZipline Analyticz system.

iZipline delivers a client-focused view across all your websites and apps on mobile and desktop, identifying changes with precision. All data is available through comprehensive online tools with the ability to export. Analyze your data in real-time, segmented just how you need it.

The iZipline platform is a subscription-based, software-as-a-service (SaaS) model. Subscribers place media-rich, brand information onto the iZipline cloud-based platform tethered to coded tag located at a consumer-facing endpoint. An endpoint may be any product/packaging at point of sale. Brand information is zipped from the platform to the endpoint tag via a lightning-fast tether.

The consumer, upon tapping or scanning, experiences powerful, influential information at time of purchase. The tag embedded in the product/package, leaves the retail store with the consumer, allowing brands to continue to deliver brand messaging long after the sale.

iZipline’s platform also includes secure authentication for each tap or scan to eliminate counterfeiting and enhance consumer engagement.