Why NFC

NFC stands for Near Field Communication (NFC). Simply put, Near Field Communication technology promises new levels of convenience for users of mobile devices. With the widespread adoption of smart devices across the global communications marketplace, powerful, easy-to-use computing is now ubiquitous.

Consumers now expect that a single device can be used to access a suite of converged services that use the mobile network for communications, entertainment and increasingly, commerce. With Near Field Communication (NFC), the same mobile device becomes a platform for new applications that will massively enhance the total consumer experience using smart phones and related portable information devices.

For example, consumers with NFC phones can tap similarly equipped devices to exchange contact information, experience brand communications, music or other files. NFC can be used to communicate with “smart tags” that may appear on multiple products and services. And it can even be used to make purchases in stores just by tapping your phone.

Established as an international standard (ISO/IEC 18092) NFC uses the principle of magnetic induction coupling to create a 13.56 MHz radio signal when two devices are within very close range (up to 10 cm/4 in.) of each other. This close proximity underlies the description of NFC as a “tap and use” technology.

In effect, users touch (iZipline) an NFC device to a compatible reader or other NFC equipped passive or active device to create the link (Zipline). NFC is “native” to the smart devices, meaning it does not require an App or program to read a tag.

iZipline is a company focused on the use and application of NFC Technology to seamlessly deliver rich brand information to a consumer’s mobile device. iZipline provides an experience where information zips from our cloud-based platform to the consumer’s mobile device quickly and on-demand trigger by an NFC touch or QR scanned tag event. iZipline delivers a consistent brand message directly to the consumer for maximum influence at time of purchase.