iZipline’s Michelle Moulin Shares Insights in a Podcast by the MIT Enterprise Forum of Cambridge

Apple’s announcement this month that the iPhone would support NFC was highly anticipated by startups looking to leverage the company’s huge marketing power to drive home the message that NFC was now ready for prime time. iZipline, a sponsor of the MIT Enterprise Forum of Cambridge, is one of those startups.  It offers a cloud-based platform for deploying and analyzing the performance of NFC-delivered content that consumers receive on their smartphones just by tapping an item of merchandise, a digital sign, a restaurant menu, or some other touch point.

So why did Apple wait so long? And what does the rate of NFC adoption say about technology adoption in general? In this interview, Michelle Moulin, iZipline’s CEO and co-founder, says that NFC’s time has come, right on time.

[link “LEARN MORE” to – http://www.mitforumcambridge.org/news/apple-nfc-impact/